To be honest, in 2017 the JMU School of Media Arts and Design had a no visual identity. They live under, and can’t really divert from, the ‘Trajan Pro’ brand that at the time was everything at James Madison University. Yet, I know from firsthand experience, this program prides itself on teaching students how to become great marketers, designers, & communicators. It only felt natural to create a visual brand that honestly translated the school’s mission. Note: This project was created for educational purposes.